Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Strategy, Reporting tools, Predictive Analytics, Member Engagement, innovation, Data Visualization, Data Analytics for Associations

0 Comments

 

ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

Read More

Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Strategy, Reporting tools, Predictive Analytics, Member Engagement, innovation, Data Visualization, Data Analytics for Associations

0 Comments

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Read More

First the GDPR, Now California’s Consumer Privacy Bill: Your Ultimate Association Data Privacy Checklist

Aug 9, 2018 1:36:30 PM / by Sean Hewitt posted in GDPR, data governance, data policy, California privacy

0 Comments

While many associations are still working to comply with GDPR, the State of California passed a new Consumer Privacy Bill that will have a significant impact on numerous organizations around the world.  Here is what associations need to know:

Read More

Who Says Associations Can’t Continue Direct Marketing with GDPR?

Aug 3, 2018 7:33:52 PM / by Sean Hewitt posted in data governance, association data, GDPR, marketing

0 Comments


Read More

Take the First Step on the Analytics Road - Join Us at PersoniFest

Mar 22, 2018 11:38:56 AM / by Julie Sciullo posted in Analytical Mind

0 Comments


Serving up a concise yet comprehensive presentation on how to start shaping your organization’s analytics strategy, I will be taking the stage at PersoniFest in Austin, on Tuesday, April 10th at 9:30 a.m. CST. Co-presenters, sharing their valuable experiences, include Adam Rosenbaum, Director of Information Systems at the Council for Advancement and Support of Education (CASE) and Joel Loughman, Director of Association Management System Software at the Institute of Real Estate Management (IREM).

Read More

Revolutionize the Way Your Organization Scrutinizes Data

Mar 9, 2018 3:20:35 PM / by Debbie King posted in Analytical Mind

0 Comments

The Analytic Mindset is a way of thinking poised to revolutionize the way organizations scrutinize their data. Volume of data is one thing, but how you extract value from that data is proving to be much more significant. It drives an organization’s ability to illuminate the context in which their data is acquired, which in turn can optimize the processes, strategies, and tactics.

Read More

Your Association Needs An Analytics Translator

Feb 23, 2018 11:01:58 AM / by Julie Sciullo posted in Analytical Mind, Change Management, Data Analytics for Associations

0 Comments

If you have a data analytics team or you are in the process of forming one, the analytics translator is a role to consider hiring for. This individual plays a critical role on that team and at your organization. She or he serves as the link between the analytics team and the executive team because this individual takes the information from the data team and translates it on a broader scope, so stakeholders can see how analytics impacts the organization.

Read More

Not Using Your Analytics? You Need to Go For It!

Feb 18, 2018 10:14:53 PM / by Matt Lesnak posted in Association Analytics, associations, Data Discovery, Data Visualization, data visualization, predictive analytics, Predictive Analytics

0 Comments

The NFL season may have come to end, but analytics for associations is like a year-round sport! All industries are recognizing the value analytics in optimal decision-making, and professional sports is no different.

Read More

Data Analytics Group Acquires Association Analytics

Feb 15, 2018 1:43:08 AM / by Julie Sciullo posted in Association Analytics, Company Announcements

0 Comments

Sale Brings Capital Infusion and Resources to Grow

(Washington, DC—February 15, 2018) Data Analytics Group, a leader in comprehensive analytics solutions for companies and nonprofits, acquires Association Analytics.

Read More

The Analytical Mindset and Association Leaders

Jan 26, 2018 6:08:45 AM / by Debbie King posted in Analytical Mind

0 Comments

Cultivating a data-guided culture (with an analytical mindset) is a challenge that you need to readily take on if you want your organization to remain relevant in the minds of your members and stay ahead in your respective industries. Those who choose not to embrace an analytical mindset will get left behind.

Read More

Subscribe to Email Updates

Recent Posts