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Not Using Your Analytics? You Need to Go For It!

Feb 12, 2019 2:17:46 PM / by Association Analytics Contributor posted in Analytical Mind, Power BI, Association Analytics, Big Data, cluster analysis

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The NFL season may have come to end, but analytics for associations is like a year-round sport! All industries are recognizing the value analytics in optimal decision-making, and professional sports is no different.

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Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

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3 ways Associations use Google Analytics

Sep 8, 2014 7:42:59 AM / by Association Analytics Contributor posted in Association Analytics, Google Analytics

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A short time ago Tableau Software released a whitepaper entitled “5 Tips to Get More from Google Analytics,” and although it was full of valuable information, three tips stood out.  The three in this post require that your Google Analytics data be extracted and analyzed with Tableau.  This is easily done via direct connect using Google Analytics as a Tableau Software data source, or by using the Google Analytics API to extract the data daily and load it in your association’s data mart, which is the approach we use most often.

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