Blog Posts

Brian Sugarman

Senior Marketing Manager | Association Analytics

Recent Posts

8 min read

Webinar Recap: Getting Creative with Virtual Events

We sat down with Blue Sky eLearn for a live presentation and Q&A on how to get creative with your upcoming virtual event. There were some great ideas shared in the presentation (video link shared below) and many more ideas...
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4 min read

How Predictive Analytics Increases Customer Lifetime Value

Predictive analytics is one of the most promising technologies for data-driven associations today. This type of advanced analytics can be leveraged to provide real-time insights and predictions for future outcomes. By...
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10 min read

Creating a Data Culture for Your Association in 2020

Over the last decade, associations have embraced digital channels for member engagement and other business transactions. Looking ahead to the next decade, we predict that more associations will make it a priority to develop a...
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5 min read

Building a Business Case for Analytics in Your Association

  Associations have made significant investments in technologies to improve how they do business online. Software is incredibly easy to purchase from hundreds of vendors, and platforms like social media sites are even free for...
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3 min read

4 Ways to Improve Events with Data Analytics

  Association leaders are always looking for new ways to drive revenue and improve the event experience. That’s why analytics for events is growing in popularity, with more executives starting to perform analysis to identify...
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