Association Analytics Blog

Debbie King


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Plotting a Data Analytics Path for the Future Starts with Knowing Where You Are

Nov 14, 2017 6:17:26 AM / by Debbie King posted in Data Analytics Maturity Model

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It’s difficult to imagine planning a trip without knowing what the point of origin is. Whether you’re figuring out your route on Google Maps or searching for airline tickets, the first field you have to fill in is where you’re starting from. Without that crucial data point, any trip you might want to take will stall. The same applies to an association’s data analytics path.

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What Data Analytics and the Mona Lisa Have in Common

Nov 3, 2017 6:40:11 AM / by Debbie King posted in Upcoming Events, Data Analytics for Associations

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Surge 2017 Virtual Conference: Embracing the Right Mindset to Take Data Analytics to the Next Level

With so much data available at our fingertips, deciding how to actually use it can easily become overwhelming. While there’s no one secret to leveraging data analytics, those who do embrace an analytical mindset in their association will be able to make evidence-based decisions quickly and confidently.

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Serve Your Association Customers Better Through Customer Journey Analytics

Oct 23, 2017 6:47:59 AM / by Debbie King posted in data governance, Past Events

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We recently hosted our quarterly Association Analytics Network meeting on October 3, 2017 at the American Society of Association Executives (ASAE) where we discussed how to best serve your association customers. We also shared new ideas and best practices in the area of customer journey analytics.

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6 Surprise Findings to Help Your Association Become Data-Guided

Sep 28, 2017 6:14:35 AM / by Debbie King posted in Data Analytics for Associations, Association Analytics

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Our gut instincts play a role in our decisions - both in our personal and professional life. And more times than not, we can trust our intuition when making decisions. However, in our associations, relying on gut isn't enough to achieve strategic goals and to stay relevant. We also have to be data-guided in our decisions. Both go hand in hand. This is because today we have more decisions to make than ever before, and the pace of change itself is increasing exponentially. It's really just not possible for associations to rely on instinct, politics or tradition in today's world.

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5 Ways to Kickstart Your Association's Business Analytics Projects

Sep 15, 2017 6:27:28 AM / by Debbie King posted in Data Analytics for Associations, Analytics Strategy and Roadmap

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In the blink of an eye, another summer has passed along with ASAE Annual. Last month, the Association Analytics team made their way to Toronto, Canada and as always, it was filled with informative sessions, incredible speakers, and fun conversations. This year’s overarching conference theme, "What Inspires", can be easy to answer for some. For others though, it can be challenging to explain. If you’re an association professional, then chances are your organization’s mission inspires you each day. And your members are the lifeline that keeps your association alive. However, before you can effectively reach your members, you need to examine the data (through analytics projects) to better understand their needs. Then, you can find ways to inspire them to stay engaged with your organization.

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Moving the Needle on Member Data at NCACPA

Aug 24, 2017 6:27:13 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Business Intelligence

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Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to deliver a presentation entitled, “Moving the Needle on Member Data" at the American Institute of CPAs (AICPA) Annual Conference in Key Biscayne, Florida during July 2017.

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How Do I Create an Analytics Strategy & Roadmap for My Association?

Jun 17, 2017 3:28:33 PM / by Debbie King posted in Data Analytics for Associations, analytics, Analytics Strategy and Roadmap, Roadmap, Strategy

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When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association.  After all, a strategic roadmap is a plan that defines where an organization is, where it wants to go, and how it will get it there.  However just like the famous quote from Lewis Carroll, "If you don't know where you want to go, any road will lead you there."

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Power BI vs Tableau

Jun 13, 2017 1:53:38 PM / by Debbie King posted in Data Visualization, Power BI, Tableau

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I am often asked, “Which tool is better: Power BI or Tableau?”

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Are you asking the right questions about your email marketing?

May 22, 2017 2:00:07 AM / by Debbie King posted in Data Analytics for Associations

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Resolve Power BI Column Discrepancy

Apr 3, 2017 11:17:13 AM / by Debbie King posted in Power BI, Business Intelligence, Change Management

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During development or enhancements to a Power BI solution, you may encounter this message: "An error occurred while processing the data in the dataset. The 'handouts_path' column does not exist in the rowset." You probably received this message via email if you published the dataset.

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