A2_Community_Banner_1600x400_Update

Blog Posts

Kelly Baker

Recent Posts

2 min read
Data Analytics for Associations - May 11, 2017

Introduction to Data Augmentation

What is Data Augmentation? Data analytics provides a complete understanding of your customers so you can provide better, more relevant products and services. However, the value of analytics is limited without rich data on...
Read More
2 min read
Predictive Analytics - Apr 13, 2015

Everyday Analytics

When people ask me what I do and I say, “Predictive analytics,” the usual response is a blank stare and a quick change of subject.  Why people are so intimidated by those words is surprising given that EVERYONE performs...
Read More
2 min read
Predictive Analytics - Feb 16, 2015

Association Analytics - Regression Analysis is Your Friend

Last week, I shared my enthusiasm for developing association data analytics solutions with a Georgetown University colleague.  While testing multiple analytical models (factor analysis, cluster analysis and regression...
Read More
2 min read
Business Intelligence - Jan 12, 2015

Is your Association Ready for Business Analytics?

Many of our clients have moved forward to being data-guided, making investments in business intelligence (BI) capabilities to harvest their valuable asset – DATA.  They are building data marts (AKA data warehouses) to transform...
Read More
2 min read
Data Analytics for Associations - Dec 8, 2014

Increase Membership Retention with Predictive Analytics

If your association is on a calendar year renewal, t’s that time of year again: MEMBERSHIP RENEWALS!  You have sent invoices to your members and now wait for the revenue to flow.  You’re worried because the past 2 years have...
Read More

    Subscribe and Stay Informed

    Get the latest updates from the Association Analytics blog team for regular news and information on using data analytics in your association.

    associationanalytics_01