A2_Community_Banner_1600x400_Update

Blog Posts

Matt Lesnak

Recent Posts

3 min read
data governance - Jul 5, 2017

An Approach to Analytics both Hamilton and Jefferson Could Embrace

Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data...
Read More
2 min read
Data Analytics for Associations - Oct 25, 2016

Columns Aren't Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

Traditional databases, like an Association Management Systems, are designed to handle frequent transactions and store data. This is very different from dimensional data models that are specifically designed for analysis while...
Read More
4 min read
data mining - Aug 30, 2016

How Your Association Can Implement Propensity Modeling

Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We'll now dig into some of the technical detail and steps to...
Read More
2 min read
Data Visualization - Jul 19, 2016

Don’t Be Afraid to Ask ‘What If?’

The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how...
Read More
3 min read
Data Analytics for Associations - May 30, 2016

Our Favorite Public Data Sources

We've demonstrated the importance of both leveraging the data that your association already has along with extending beyond the walls of your organizations to understand customer journeys.  Incorporating publicly available...
Read More

    Subscribe and Stay Informed

    Get the latest updates from the Association Analytics blog team for regular news and information on using data analytics in your association.

    associationanalytics_01