Association Analytics Blog

Matt Lesnak


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An Approach to Analytics both Hamilton and Jefferson Could Embrace

Jul 5, 2017 5:19:08 PM / by Matt Lesnak posted in data governance, associations, big data, Data Analytics for Associations, analytics, predictive analytics, Reporting tools

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Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff.

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Columns Aren't Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

Oct 24, 2016 11:15:05 PM / by Matt Lesnak posted in Data Analytics for Associations, Association Analytics, Big Data

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Traditional databases, like an Association Management Systems, are designed to handle frequent transactions and store data. This is very different from dimensional data models that are specifically designed for analysis while aligning with the analytical workflow.

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How Your Association Can Implement Propensity Modeling

Aug 29, 2016 10:59:52 PM / by Matt Lesnak posted in data mining, Data Analytics for Associations, Predictive Analytics, Association Analytics

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Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We'll now dig into some of the technical detail and steps to implement Propensity Modeling.

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Don’t Be Afraid to Ask ‘What If?’

Jul 18, 2016 11:01:52 PM / by Matt Lesnak posted in Data Visualization, Data Discovery, Predictive Analytics, Association Analytics

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The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how Predictive Analytics can provide valuable insight into your association business, but how can you move towards Prescriptive Analytics to answer ‘how can we make it happen?’ One way to get there is through "What-if" Analysis.

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Our Favorite Public Data Sources

May 30, 2016 2:49:23 PM / by Matt Lesnak posted in Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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We've demonstrated the importance of both leveraging the data that your association already has along with extending beyond the walls of your organizations to understand customer journeys.  Incorporating publicly available data provides many creative opportunities to further create association analytics to drive data-guided decisions.

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How to Harness the Power of Recommendation

Apr 18, 2016 5:27:56 PM / by Matt Lesnak posted in data mining, R, Data Analytics for Associations, Data Discovery, Member Engagement, Predictive Analytics, Association Analytics

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Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests.

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How Analyzing Social Media is Like Walking Across Bridges

Feb 29, 2016 5:00:20 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Association Analytics, Business Intelligence

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How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.

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Words with (Association) Friends

Jan 18, 2016 5:00:23 AM / by Matt Lesnak posted in Association Analytics, Big Data

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Associations define the future through the exploration, analysis, and visualization of data. This generally involves using existing data to consistently describe key business events like event attendance, member engagement, training course popularity and website traffic. We can tell great stories with this data, but actual language can be the best form of communication. There are a lot of opportunities to use text analytics to help associations make even more confident data-guided decisions.

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Enabling the Analytic Workflow

Dec 7, 2015 11:39:14 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Tableau, Association Analytics, Business Intelligence

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Just as associations have a treasure of diverse data waiting to have a conversation, Tableau offers a variety of options for interacting with your organization’s data to enable association analytics.

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Association Analytics at Tableau Conference 2015

Oct 27, 2015 9:34:23 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Tableau, Association Analytics, Business Intelligence

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We had an amazing opportunity to attend the 8th annual Tableau Conference last week in Las Vegas.  For us, the highlight of the event was a great dinner where we celebrated our partnership with many of our association data rock stars.  We're honored to have such amazing clients.   As we get back to the business of Association Analytics, we'd like to share some of the experience and knowledge from the conference.

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