Association Analytics Blog

Tori Liu


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Are You Ready for Cloud Analytics?

Mar 30, 2017 4:39:24 PM / by Tori Liu posted in Data Analytics for Associations

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Cloud analytics is likely to be one of the biggest analytics trends in 2017. According to a recent survey published by the consulting firm Enterprise Management Associates, cloud analytics was of key importance and an essential part of their analytics strategy for 70% of respondents.

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What Happens When You Have No Data Governance?

Mar 30, 2017 3:40:07 PM / by Tori Liu posted in data governance, Data Analytics for Associations

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Association Analytics® CEO Debbie King recently co-presented a webinar on predictive analytics with Abila's Carlos Restrepo. During the webinar, Debbie and Carlos asked the audience of association professionals if they had an effective data governance program. Of the 67 replies, only 12% said their association has a data governance program.

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Why You Should Include Data Literacy in Onboarding

Feb 27, 2017 10:26:30 PM / by Tori Liu posted in Business Intelligence, Change Management

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A critical part of onboarding involves introducing the culture and setting expectations. If your association strives for an analytical culture that makes data-guided decisions, you should think about how to include data literacy in your onboarding or orientation process.

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How to Get the Most Out of Your Website Analytics

Feb 27, 2017 5:16:59 PM / by Tori Liu posted in Member Engagement, Google Analytics

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An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don't care about, and how they find information. By analyzing this data with website analytics, you can help your association provide valuable, engaging customer experiences.

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Output vs. Outcome: Metrics for Email Marketers

Jan 31, 2017 1:38:26 PM / by Tori Liu posted in Data Analytics for Associations, Business Intelligence

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Email marketing is a primary way that associations engage with members. With the cost of email marketing systems and staff time, the investment in email marketing can be significant. So how do you measure the success of emails to ensure a return on investment?

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Tame Your Data Analytics with Governance

Jan 31, 2017 12:58:54 PM / by Tori Liu posted in Data Analytics for Associations, Uncategorized

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As more and more associations invest in data analytics, it's important to develop some policies that govern the use of data analytics. It might seem inconsequential, but an established governance policy for data analytics can bring order to your analytics efforts and help maximize your investment.

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Five Advanced Analytics Ideas for Associations

Dec 29, 2016 10:19:00 AM / by Tori Liu posted in Predictive Analytics

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At the ASAE Technology Conference this past month, Kelly Baker (Chief Analytics Officer at Association Analytics®) and Galina Kozachenko (Director, Strategic Data Analytics, Association for Financial Professionals) presented a fascinating session on advanced analytics.

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Make a New Year's Resolution to Make Data-Guided Decisions

Dec 29, 2016 9:48:58 AM / by Tori Liu posted in Data Analytics for Associations

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In a world where the pace of change is always increasing and a failure to adapt can result in diminished value, we can’t rely on the old way of doing things.

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Using Learning Analytics to Support Students

Dec 28, 2016 11:08:37 PM / by Tori Liu posted in Data Analytics for Associations, Uncategorized, Business Intelligence

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For many associations, education is more than just a source of revenue and a key member benefit. It is a cornerstone for the organization's existence. Despite the importance of education, associations still struggle with how to measure the success of professional development programs. According to Tagoras, 87% of associations offer e-learning, but less than 30% use data to make decisions about their educational programs.

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Analytics Guide to 2016 ASAE Technology Conference & Expo

Nov 30, 2016 4:13:36 PM / by Tori Liu posted in Association Analytics

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There are a bounty of sessions on data and data analytics at the 2016 ASAE Technology Conference & Expo, being held December 13-14 in National Harbor, MD. For a data-centric conference experience, here's our guide to the #TECH16:

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