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Blog Posts

Tori Liu

Recent Posts

1 min read
Data Analytics for Associations - Mar 30, 2017

Are You Ready for Cloud Analytics?

Cloud analytics is likely to be one of the biggest analytics trends in 2017. According to a recent survey published by the consulting firm Enterprise Management Associates, cloud analytics was of key importance and an essential...
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2 min read
data governance - Mar 30, 2017

What Happens When You Have No Data Governance?

Association Analytics® CEO Debbie King recently co-presented a webinar on predictive analytics with Abila's Carlos Restrepo. During the webinar, Debbie and Carlos asked the audience of association professionals if they had an...
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1 min read
Business Intelligence - Feb 28, 2017

Why You Should Include Data Literacy in Onboarding

A critical part of onboarding involves introducing the culture and setting expectations. If your association strives for an analytical culture that makes data-guided decisions, you should think about how to include data literacy...
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1 min read
Member Engagement - Feb 27, 2017

How to Get the Most Out of Your Website Analytics

An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don't care about, and how they find information. By...
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1 min read
Data Analytics for Associations - Jan 31, 2017

Output vs. Outcome: Metrics for Email Marketers

Email marketing is a primary way that associations engage with members. With the cost of email marketing systems and staff time, the investment in email marketing can be significant. So how do you measure the success of emails to...
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