Cloud analytics is likely to be one of the biggest analytics trends in 2017. According to a recent survey published by the consulting firm Enterprise Management Associates, cloud analytics was of key importance and an essential part of their analytics strategy for 70% of respondents.
Association Analytics® CEO Debbie King recently co-presented a webinar on predictive analytics with Abila's Carlos Restrepo. During the webinar, Debbie and Carlos asked the audience of association professionals if they had an effective data governance program. Of the 67 replies, only 12% said their association has a data governance program.
A critical part of onboarding involves introducing the culture and setting expectations. If your association strives for an analytical culture that makes data-guided decisions, you should think about how to include data literacy in your onboarding or orientation process.
An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don't care about, and how they find information. By analyzing this data with website analytics, you can help your association provide valuable, engaging customer experiences.
Email marketing is a primary way that associations engage with members. With the cost of email marketing systems and staff time, the investment in email marketing can be significant. So how do you measure the success of emails to ensure a return on investment?
As more and more associations invest in data analytics, it's important to develop some policies that govern the use of data analytics. It might seem inconsequential, but an established governance policy for data analytics can bring order to your analytics efforts and help maximize your investment.
At the ASAE Technology Conference this past month, Kelly Baker (Chief Analytics Officer at Association Analytics®) and Galina Kozachenko (Director, Strategic Data Analytics, Association for Financial Professionals) presented a fascinating session on advanced analytics.
In a world where the pace of change is always increasing and a failure to adapt can result in diminished value, we can’t rely on the old way of doing things.
For many associations, education is more than just a source of revenue and a key member benefit. It is a cornerstone for the organization's existence. Despite the importance of education, associations still struggle with how to measure the success of professional development programs. According to Tagoras, 87% of associations offer e-learning, but less than 30% use data to make decisions about their educational programs.
There are a bounty of sessions on data and data analytics at the 2016 ASAE Technology Conference & Expo, being held December 13-14 in National Harbor, MD. For a data-centric conference experience, here's our guide to the #TECH16: