Sale Brings Capital Infusion and Resources to Grow
(Washington, DC—February 15, 2018) Data Analytics Group, a leader in comprehensive analytics solutions for companies and nonprofits, acquires Association Analytics.
Association Analytics, the leading data analytics company for associations and non-profits brings a uniquely positioned and proprietary suite of products and services to DAG’s product lines. Julie Sciullo, owner of Data Analytics Group and current Chief Operating Officer of Association Analytics becomes its new President and CEO.
“With our purchase of the company, we will bring new resources and ideas to Association Analytics to help our clients advance their mission and grow,” said Sciullo. “In today’s highly competitive market, associations are continually looking for ways to deliver value and support their members. Our innovative products make it easier for them to understand trends and glean insights from membership, marketing, fundraising, financial and other data so they can serve their audience more effectively.”
Association Analytics founder and CEO Debbie King will become an advisor to the company.
“I am extremely proud of the market position Association Analytics established during my ownership. I am confident in the company’s leadership, team and vision to influence and shape the future of analytics in the association and non-profit space,” said King, who founded the company in 1999. “Under Julie’s leadership, the company has doubled in size, and I expect continued growth under the ownership of Data Analytics Group.”
Association Analytics offers products and services designed for associations to get a 360 view of key data sources through an intuitive, easy-to-use visual interface. In March, the company plans the official release of the analytics product which has been under intense development during the past two years.
The product combines multiple data sources in order for association and non-profit leaders to quickly and easily identify trends and opportunities to retain members, refine marketing strategies, and find new audiences and revenue sources.
About Data Analytics Group
Data Analytics Group is a US-based company that delivers comprehensive analytics solutions for companies and nonprofits to provide visibility and insights that drive data guided decisions.
About Association Analytics
Founded in 1999, Association Analytics helps associations make decisions with confidence to advance their mission and improve the world. Our products and services bring together disparate data sources to provide a 360 view of trends and opportunities to retain and increase membership, discover new sources of revenue and deliver value. Our team of experts provide strategic consulting, data architecture, data quality management, data visualizations, analysis, and training.