Association Analytics Blog

What Data Analytics and the Mona Lisa Have in Common

Nov 3, 2017 6:40:11 AM / by Debbie King posted in Upcoming Events, Data Analytics for Associations

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Surge 2017 Virtual Conference: Embracing the Right Mindset to Take Data Analytics to the Next Level

With so much data available at our fingertips, deciding how to actually use it can easily become overwhelming. While there’s no one secret to leveraging data analytics, those who do embrace an analytical mindset in their association will be able to make evidence-based decisions quickly and confidently.

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Custom Visuals in Power BI

Oct 25, 2017 6:44:29 AM / by Tamsen Haught posted in Data Visualization, Power BI

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Out of the box, Power BI gives you access to many common data visualizations. Sometimes the basic charts don’t get you to where you need to go. Luckily, Microsoft and the Power BI community created custom visualizations that will be available to you. I am going to give you a quick primer on how to access those and then let you know what my favorite visualizations are.

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Serve Your Association Customers Better Through Customer Journey Analytics

Oct 23, 2017 6:47:59 AM / by Debbie King posted in data governance, Past Events

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We recently hosted our quarterly Association Analytics Network meeting on October 3, 2017 at the American Society of Association Executives (ASAE) where we discussed how to best serve your association customers. We also shared new ideas and best practices in the area of customer journey analytics.

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Data Storytelling Gets Easier: Power BI Desktop Oct 2017

Oct 18, 2017 6:31:09 AM / by Mario Di Giovanni posted in Power BI

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The October 2017 release of PBI Desktop includes a much-anticipated feature that makes data storytelling easier: Bookmarking. Bookmarking in combination with the spotlight, drillthrough and what-if features allows you to create very compelling stories about your data. It's currently in "preview" mode, so you have to turn it on by going to the options page. After a restart of PBI, there will be a new Bookmarks Pane available via the View tab.

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6 Surprise Findings to Help Your Association Become Data-Guided

Sep 28, 2017 6:14:35 AM / by Debbie King posted in Data Analytics for Associations, Association Analytics

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Our gut instincts play a role in our decisions - both in our personal and professional life. And more times than not, we can trust our intuition when making decisions. However, in our associations, relying on gut isn't enough to achieve strategic goals and to stay relevant. We also have to be data-guided in our decisions. Both go hand in hand. This is because today we have more decisions to make than ever before, and the pace of change itself is increasing exponentially. It's really just not possible for associations to rely on instinct, politics or tradition in today's world.

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5 Ways to Kickstart Your Association's Business Analytics Projects

Sep 15, 2017 6:27:28 AM / by Debbie King posted in Data Analytics for Associations, Analytics Strategy and Roadmap

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In the blink of an eye, another summer has passed along with ASAE Annual. Last month, the Association Analytics team made their way to Toronto, Canada and as always, it was filled with informative sessions, incredible speakers, and fun conversations. This year’s overarching conference theme, "What Inspires", can be easy to answer for some. For others though, it can be challenging to explain. If you’re an association professional, then chances are your organization’s mission inspires you each day. And your members are the lifeline that keeps your association alive. However, before you can effectively reach your members, you need to examine the data (through analytics projects) to better understand their needs. Then, you can find ways to inspire them to stay engaged with your organization.

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Power BI: New Drillthrough and Insights Features from Sept 17

Sep 5, 2017 11:43:55 AM / by Mario Di Giovanni posted in Power BI

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Power BI was launched almost 3 years ago.  It includes a free desktop application for authoring reports and a cloud service for publishing and sharing reports.  Since day one Microsoft promised to deliver an updated version of the PBI Desktop application each month - and they have honored this commitment, which is rare in the space.  Each release includes exciting new features that have been voted on by the PBI community.  Last week the Sept version (26th release!) arrived with a number of key improvements which helps associations understand and access data quickly.  Click here to view the Sept feature summary.

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Moving the Needle on Member Data at NCACPA

Aug 24, 2017 6:27:13 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Business Intelligence

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Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to deliver a presentation entitled, “Moving the Needle on Member Data" at the American Institute of CPAs (AICPA) Annual Conference in Key Biscayne, Florida during July 2017.

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Data Governance: Know Your Data

Aug 21, 2017 6:51:20 PM / by Sean Hewitt posted in data governance

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An easy way to think about the complex field of data governance is the following simple triad:

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Refreshing Tableau Public Data

Aug 7, 2017 10:58:24 AM / by Tamsen Haught posted in Data Visualization, Data Analytics for Associations, Tableau

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Tableau Public is a free tool to share your visualizations with the world.  One question we often here is how do you refresh data for a Tableau Public visualization.  Tableau Public will do an automatic, nightly refresh data of Google Sheets data, no extra work on your side.   However, there is a bit of additional work required in order to automatically refresh your Google Sheets data.  In our example we are pulling data from a AWS Redshift database using Python version 3.6

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