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Blog Posts

2 min read
Data Analytics for Associations - Nov 30, 2017

Developing Meaningful KPIs to Get More from Data Analytics

As the days grow shorter and end of the year lists start appearing in our feeds, it’s natural to take a retrospective view on the past year and to begin thinking about what we could do differently for 2018 regarding data...
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5 min read
Data Analytics for Associations - Nov 22, 2017

4 Essentials to Ensure a Successful Customer Journey Analytics Plan

While the customer journey isn’t a new concept, the science behind customer journey analytics is still relatively new, but is slowly gaining popularity. By 2018, 60% of organizations will be adopting customer journey analytics...
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3 min read
Data Analytics Maturity Model - Nov 14, 2017

Plotting a Data Analytics Path for the Future Starts with Knowing Where You Are

It’s difficult to imagine planning a trip without knowing what the point of origin is. Whether you’re figuring out your route on Google Maps or searching for airline tickets, the first field you have to fill in is where you’re...
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3 min read
Upcoming Events - Nov 3, 2017

What Data Analytics and the Mona Lisa Have in Common

Surge 2017 Virtual Conference: Embracing the Right Mindset to Take Data Analytics to the Next Level With so much data available at our fingertips, deciding how to actually use it can easily become overwhelming. While there’s...
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2 min read
Data Visualization - Oct 25, 2017

Custom Visuals in Power BI

Out of the box, Power BI gives you access to many common data visualizations. Sometimes the basic charts don’t get you to where you need to go. Luckily, Microsoft and the Power BI community created custom visualizations that...
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