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Blog Posts

3 min read
data governance - Jul 5, 2017

An Approach to Analytics both Hamilton and Jefferson Could Embrace

Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data...
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2 min read
Data Analytics for Associations - Jun 17, 2017

How Do I Create an Analytics Strategy & Roadmap for My Association?

When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics...
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2 min read
data mining - Oct 3, 2016

How to Determine What Data to Combine

There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers,...
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3 min read
Data Visualization - Sep 8, 2015

Planes, Trains, Automobiles… and Meetings

Each Labor Day weekend, analysts discuss the impact of gasoline prices and other factors on travel driven by an extra day off and the symbolic end of summer. Some estimates indicate that a greater number of travelers by car ...
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2 min read
Data Visualization - Aug 24, 2015

Association Analytics: Begin with the End in Mind

Often association leaders ask me, "Where is the best place for us to begin our data analytics initiative?"  I like this question and am reminded of Steven Covey's expression that before we undertake a new initiative, we should...
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