Association Analytics Blog

An Approach to Analytics both Hamilton and Jefferson Could Embrace

Jul 5, 2017 5:19:08 PM / by Matt Lesnak posted in data governance, associations, big data, Data Analytics for Associations, analytics, predictive analytics, Reporting tools

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Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff.

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How Do I Create an Analytics Strategy & Roadmap for My Association?

Jun 17, 2017 3:28:33 PM / by Debbie King posted in Data Analytics for Associations, analytics, Analytics Strategy and Roadmap, Roadmap, Strategy

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When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association.  After all, a strategic roadmap is a plan that defines where an organization is, where it wants to go, and how it will get it there.  However just like the famous quote from Lewis Carroll, "If you don't know where you want to go, any road will lead you there."

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How to Determine What Data to Combine

Oct 3, 2016 7:02:36 PM / by Jasmin Ritchie posted in data mining, Data Visualization, associations, data discovery, Data Discovery, analytics

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There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine?

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Planes, Trains, Automobiles… and Meetings

Sep 8, 2015 8:07:11 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, data discovery, data quality management, data visualization, member engagement, Tableau, analytics, Association Analytics, Business Intelligence, business intelligence

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Each Labor Day weekend, analysts discuss the impact of gasoline prices and other factors on travel driven by an extra day off and the symbolic end of summer. Some estimates indicate that a greater number of travelers by car saved a collective $1.4 billion this year, much of which was spent elsewhere during trips.

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Association Analytics: Begin with the End in Mind

Aug 24, 2015 10:17:04 AM / by Debbie King posted in Data Visualization, association, associations, big data, Dashboards, data visualization, analytics, Association Analytics, Business Intelligence, business intelligence

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Often association leaders ask me, "Where is the best place for us to begin our data analytics initiative?"  I like this question and am reminded of Steven Covey's expression that before we undertake a new initiative, we should "begin with the end in mind".  When it comes to data analytics for associations, this means starting with your strategic plan.

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APTIFY USERS CONFERENCE- October 18–21, 2015- Denver, Colorado

Aug 10, 2015 8:43:43 AM / by Debbie King posted in aptify, users conference, analytics, association data, Past Events

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Data to the People

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How to Choose the Right Visualization for your Association

Nov 18, 2013 6:00:05 AM / by Jasmin Ritchie posted in Data Visualization, associations, Dashboards, data discovery, data visualization, Tableau, analytics, Business Intelligence, nonprofits

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Choosing the right data visualization is as important as choosing the right outfit to wear to an important meeting. Although your alma mater’s sweatshirt is perfect for the ball game, a suit and tie is more appropriate when trying to convince your board to increase your budget. Similarly, you are going to catch some flack for showing up to the game in a suit and tie! Choosing the right visualization for your audience is similar to choosing the right outfit for the function.

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The Value of Data Discovery for Associations

Jul 1, 2013 6:00:25 AM / by Debbie King posted in Data Visualization, Agile, big data, data discovery, data visualization, analytics, Business Intelligence, business intelligence

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The Magic Quadrant

In February 2013, Gartner Inc. released an important report entitled Magic Quadrant for Business Intelligence and Analytics Platforms which details the current state of the business intelligence (BI) market and evaluates the strengths and weaknesses of several of the top vendors. It’s interesting to note that in this report, Gartner emphasized the emergence of data discovery into the “mainstream business intelligence and analytics architecture”, something we have been highlighting at DSK Solutions for years.

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The Analytics Convergence

May 1, 2013 2:10:06 PM / by Debbie King posted in Data Visualization, association, associations, big data, data visualization, analytics, Business Intelligence, predictive analytics

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Data-guided decisions permeate our everyday lives as individuals, but how can you harness that power for your association and your members? The field of data analytics and big data is exploding with opportunity. Businesses are encroaching on the areas that used to be the private domain of associations – content, networking, events, etc. – because they are employing the power of analytics. But now, the process and tools needed to analyze and interpret data are much less expensive and easier to use than before. Are you ready to have a conversation with your data? Each level of business intelligence has a unique language to make your data speak!

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Gartner Magic Quadrant Positions DSK Partner Tableau as Leading Analytics Software

Feb 5, 2013 2:13:25 AM / by Debbie King posted in Data Visualization, associations, Tableau, analytics, Business Intelligence, business intelligence

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Gartner Magic Quadrant Business Intelligence and Analytics Platforms
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