An analytics strategy offers many benefits to your organization and now more than never, analytics is changing the way organizations run their day-to-day operations.
In the blink of an eye, another summer has passed along with ASAE Annual. Last month, the Association Analytics team made their way to Toronto, Canada and as always, it was filled with informative sessions, incredible speakers, and fun conversations. This year’s overarching conference theme, "What Inspires", can be easy to answer for some. For others though, it can be challenging to explain. If you’re an association professional, then chances are your organization’s mission inspires you each day. And your members are the lifeline that keeps your association alive. However, before you can effectively reach your members, you need to examine the data (through analytics projects) to better understand their needs. Then, you can find ways to inspire them to stay engaged with your organization.
When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind". Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association. After all, a strategic roadmap is a plan that defines where an organization is, where it wants to go, and how it will get it there. However just like the famous quote from Lewis Carroll, "If you don't know where you want to go, any road will lead you there."