Often association leaders ask me, "Where is the best place for us to begin our data analytics initiative?" I like this question and am reminded of Steven Covey's expression that before we undertake a new initiative, we should "begin with the end in mind". When it comes to data analytics for associations, this means starting with your strategic plan.
Data-guided decisions permeate our everyday lives as individuals, but how can you harness that power for your association and your members? The field of data analytics and big data is exploding with opportunity. Businesses are encroaching on the areas that used to be the private domain of associations – content, networking, events, etc. – because they are employing the power of analytics. But now, the process and tools needed to analyze and interpret data are much less expensive and easier to use than before. Are you ready to have a conversation with your data? Each level of business intelligence has a unique language to make your data speak!