Association Analytics Blog

Our Favorite Public Data Sources

May 30, 2016 2:49:23 PM / by Matt Lesnak posted in Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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We've demonstrated the importance of both leveraging the data that your association already has along with extending beyond the walls of your organizations to understand customer journeys.  Incorporating publicly available data provides many creative opportunities to further create association analytics to drive data-guided decisions.

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How to Harness the Power of Recommendation

Apr 18, 2016 5:27:56 PM / by Matt Lesnak posted in data mining, R, Data Analytics for Associations, Data Discovery, Member Engagement, Predictive Analytics, Association Analytics

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Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests.

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How Analyzing Social Media is Like Walking Across Bridges

Feb 29, 2016 5:00:20 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Association Analytics, Business Intelligence

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How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.

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Words with (Association) Friends

Jan 18, 2016 5:00:23 AM / by Matt Lesnak posted in Association Analytics, Big Data

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Associations define the future through the exploration, analysis, and visualization of data. This generally involves using existing data to consistently describe key business events like event attendance, member engagement, training course popularity and website traffic. We can tell great stories with this data, but actual language can be the best form of communication. There are a lot of opportunities to use text analytics to help associations make even more confident data-guided decisions.

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Find the Business in Your Data

Jan 11, 2016 11:00:00 AM / by Debbie King posted in Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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Recently I read the phrase, "find the business in your data."  For years I have been saying, "your data is telling a story, and once you understand the story, you can change the ending." Both ideas are similar and powerful: hidden within your data are the stories about what business your association should be in!  So often association business models are based on what we think our members and customers want, or what they said they wanted on a survey.  But we know that what people say is not the same as what they do.

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Association Analytics Network Launches!

Dec 14, 2015 8:50:11 AM / by Debbie King posted in Data Analytics for Associations, Association Analytics, Business Intelligence, Past Events

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The first meeting of the Association Analytics Network, sponsored by DSK Solutions and held at ASAE, 1575 I Street, NW, Washington DC was held on Friday, December 11, 2015, from 10 am – 2 pm.  The focus of the meeting was an open conversation about the current state of association analytics and best practices for adoption.

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Enabling the Analytic Workflow

Dec 7, 2015 11:39:14 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Tableau, Association Analytics, Business Intelligence

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Just as associations have a treasure of diverse data waiting to have a conversation, Tableau offers a variety of options for interacting with your organization’s data to enable association analytics.

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Association Analytics - Begin with Why

Nov 23, 2015 8:42:52 AM / by Debbie King posted in Data Visualization, Association Analytics, Business Intelligence

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Simon Sinek in his famous TED Talk, "How Great Leaders Inspire Action", explains that inspired leaders and organizations all think, act and communicate the same way.  They start with "why". Only once they are clear about "why" do what they do, do they tackle the "how" and "what".  In other words, they think, act and communicate the opposite of everyone else - they start on the inside of the circle and move outward.   For me, this philosophy applies to association analytics as well.  When I am asked, "Where should we start?" my approach is to first get very clear on "why" you do what you do - what is your organization's purpose from a strategic point of view?  If your primary mission is to educate your community of interest, then everything else that you do should be evaluated in that light.  How you do it, and what you do, come after the why.  Sounds simple, but in practice it's not as easy as it sounds because we are not used to thinking this way.  And as important as it is to identify the "why", it is every bit as important to measure the "what" and the "how" so that you know whether you are achieving the "why"!  That's where analytics are essential.  For example:

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Association Analytics at Tableau Conference 2015

Oct 27, 2015 9:34:23 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Tableau, Association Analytics, Business Intelligence

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We had an amazing opportunity to attend the 8th annual Tableau Conference last week in Las Vegas.  For us, the highlight of the event was a great dinner where we celebrated our partnership with many of our association data rock stars.  We're honored to have such amazing clients.   As we get back to the business of Association Analytics, we'd like to share some of the experience and knowledge from the conference.

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How Association Leaders Make Good Decisions

Oct 19, 2015 9:06:53 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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Hal Varian, Google's Chief Economist, is quoted as saying, "The ability to understand, visualize, and communicate data will be the most important skill in the next decade."

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