Sometimes when an organization begins a business intelligence initiative (BI) they are so excited about data visualization and data transparency in the form of dashboards that the first thing they want to do is start measuring everything. I believe that strategy comes before measures and those organizations that thoughtfully and purposefully align what they are measuring to their strategic plan achieve more meaningful long-term results from their BI initiative.
What is business intelligence? The first thing that may come to mind is a flashy dashboard with cool gauges, graphs and pie charts. Some people associate the term with complex multi-million dollar data warehouse projects. "Business Intelligence" is actually an umbrella term that includes aspects of the fields of data mining, data visualization, predictive analytics, cluster analysis, big data and even artificial intelligence. It's used so broadly and so often that it is almost meaningless as a noun.