Association Analytics Blog

Not Using Your Analytics? You Need to Go For It!

Feb 12, 2019 2:17:46 PM / by Association Analytics Contributor posted in Analytical Mind, Power BI, Association Analytics, Big Data, cluster analysis

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The NFL season may have come to end, but analytics for associations is like a year-round sport! All industries are recognizing the value analytics in optimal decision-making, and professional sports is no different.

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Columns Aren't Just for Advice and Holding Up Buildings: They Can also Help Your Analytics

Oct 24, 2016 11:15:05 PM / by Matt Lesnak posted in Data Analytics for Associations, Association Analytics, Big Data

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Traditional databases, like an Association Management Systems, are designed to handle frequent transactions and store data. This is very different from dimensional data models that are specifically designed for analysis while aligning with the analytical workflow.

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Words with (Association) Friends

Jan 18, 2016 5:00:23 AM / by Matt Lesnak posted in Association Analytics, Big Data

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Associations define the future through the exploration, analysis, and visualization of data. This generally involves using existing data to consistently describe key business events like event attendance, member engagement, training course popularity and website traffic. We can tell great stories with this data, but actual language can be the best form of communication. There are a lot of opportunities to use text analytics to help associations make even more confident data-guided decisions.

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Moving Into a Data Guided Culture Means Abandoning the 35mm Camera Mentality

Aug 12, 2015 3:22:58 PM / by Debbie King posted in Agile, Data Analytics for Associations, Association Analytics, Big Data, Business Intelligence

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Some of you might have seen our CEO, Debbie King, speaking at ASAE Annual in Detroit this week.  If not you missed an inspiring presentation about building data analytics into your strategic plans and investing in a data guided culture.  Debbie was joined by Frank Krause, Chief Operating Officer of the American Geophysical Union (AGU), who offered brilliant insight and practical advice on making sure that association analytics are informative and actionable, not merely interesting.  At one point the evolution from static reports to data visualizations is compared to advances from film to digital photography.  This is a fitting analogy that makes the benefits hard to deny.

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It Doesn't Have to be Big Data to be Important!

Oct 20, 2014 12:52:33 PM / by Kelly Baker posted in Big Data, Business Intelligence

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Everyone is talking about BIG DATA!  It sounds so important and exciting that the phrase is now used commonly. From small associations to large businesses, even socially and on Prime Time TV advertising we hear the buzzwords!  These are very exciting times for data analysts because on the continuum of data analytics, big data is very advanced in many ways but basic in others.  To learn more about the definition of Big Data - see our post: What’s the Big Deal about Big Data for Associations?

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What’s the Big Deal about Big Data for Associations?

Sep 2, 2014 9:16:54 AM / by Debbie King posted in Data Visualization, Tableau, Big Data

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The term “Big Data” has become the latest media darling and with all the hype about it, it’s no wonder people are confused about what it means.  When I am asked to give presentations about big data, what I find is the most common misconception is that “big data” means “all data”.

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