Association Analytics Blog

How to Succeed with Data Analytics

Aug 8, 2016 12:26:32 PM / by Tori Liu posted in Data Analytics for Associations, Business Intelligence, Change Management, Presentation

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If you’ve ever participated in a data analytics implementation, you may be familiar with the indescribable excitement around the project. Who wouldn’t be eager for a solution that makes it easier and more efficient to understand and serve your customers?

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Take Action: Using Web Analytics for Marketing Automation

Jun 12, 2016 6:12:33 PM / by Debbie King posted in Business Intelligence, Google Analytics

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This week we’re wrapping up work with a client that focused on using data analytics to facilitate marketing automation based on web traffic. For example, the client wanted to message only to a group of members who visited a particular page or series of pages on their website. By visiting the page, they showed implicit interest in the topic, which means they might be interesting a related publication or event.

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Our Favorite Public Data Sources

May 30, 2016 2:49:23 PM / by Matt Lesnak posted in Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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We've demonstrated the importance of both leveraging the data that your association already has along with extending beyond the walls of your organizations to understand customer journeys.  Incorporating publicly available data provides many creative opportunities to further create association analytics to drive data-guided decisions.

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What will data do for my Associaton? Understanding Value in 3 Stages

May 23, 2016 10:40:13 AM / by Debbie King posted in Business Intelligence

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A Beginner's Guide to Analysis with R Part II

May 16, 2016 10:00:02 AM / by Tamsen Haught posted in Business Intelligence

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This is a continuation of our previous blog on a Guide to Analysis.  The previous blog covered defining your S.M.A.R.T. goal.  In this section we will discuss preparing and checking your data for analysis.

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Data Visualizations: Super Highway from the Eye to the Brain

May 9, 2016 12:33:35 PM / by Jasmin Ritchie posted in Data Visualization, Business Intelligence

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Did you know that approximately 70% of the body’s sense receptors reside in the eye? Of all 5 senses, vision stands out dramatically as our primary and most powerful channel of input from the world around us! Not only that, but apparently, “the eye and visual cortex of the brain form a massively parallel processor that provides the highest-bandwidth channel into human cognitive centers.”* I envision a super highway from the eye to the brain. This helps explain why data visualization is so powerful.

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Put Tableau Content in its Place

May 2, 2016 7:00:31 AM / by Debbie King posted in Business Intelligence

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Tableau Organization
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Need a Data Champion? Start Searching Close to Home

Apr 11, 2016 8:29:44 AM / by Debbie King posted in Data Analytics for Associations, Business Intelligence

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One of the most important factors in successfully adopting a data strategy is the data champion. This person is able -- through influence, education or example -- to advance the cause of data throughout the organization. His or her role will vary between organizations, but should include some of the following:

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A Beginner's Guide to Analysis with R

Apr 4, 2016 9:00:46 AM / by Tamsen Haught posted in R, Predictive Analytics, Business Intelligence

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Many associations want to do more advanced analytics projects using R — a programming language used for statistics — but are not sure how to start.

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Tableau 9.3: Smarter Version Control and Better Use of Color

Mar 28, 2016 2:49:34 PM / by Jasmin Ritchie posted in Data Visualization, Tableau, Business Intelligence

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Tableau 9.3 was released last week and has several exciting new features. These are a few of my favorites.

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