Association Analytics Blog

Case Study: Association for Financial Professionals AFP

Sep 11, 2015 1:05:23 PM / by Debbie King posted in Case Study

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Association Challenge: How can we get customized web analytics reports to our website sponsors?

The Association for Financial Professional's London sister company gtnews converted to a new CMS and then needed reporting for their website sponsors. gtnews asked for customized web analytics reporting tools to meet their contractual obligations to website sponsors.

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Case Study: Using Data Analytics to Convert Prospects to Members

Sep 11, 2015 1:04:41 PM / by Debbie King posted in Case Study

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Association Challenge: How can we identify & encourage ‘customers’ to become members?

Our client did not understand the size and demographics (type, sector, etc.) of their prospect base.

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Case Study: Data-Guided Market Analysis for Product, Service, and Pricing Decisions

Sep 11, 2015 1:04:17 PM / by Debbie King posted in Case Study

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Challenge: How to set the right price for membership, events, and other products?

An association we work with was having difficulty creating a pricing strategy because they didn’t fully understand their market.

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Case Study: Understanding and Optimizing Membership Dues Collection

Sep 11, 2015 1:03:18 PM / by Debbie King posted in Case Study

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Association Challenge: Which members are late paying their dues and which members are ‘at risk’?

Our client, a trade association, was struggling with dues collections. They were unable to identify those members who were late paying their dues due to the complexity of their dues structure.

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Case Study: Predicting Event Attendance to Improve Planning & Drive Revenue

Sep 11, 2015 1:02:55 PM / by Debbie King posted in Case Study

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Association Challenge:  How can we predict attendance so we can improve event planning and drive revenue?

The association's annual conference was its largest source of revenue. They used email campaigns and direct mail to stay in touch with prospective attendees, but were unable to confidently estimate expected attendance, registration costs, venue amenities needed, on site staffing levels, and more.

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Case Study: Data-Guided Event Planning

Sep 11, 2015 1:02:35 PM / by Debbie King posted in Case Study

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Association Challenge: What is the most profitable event per attendee?

Our association client was not able to see the full picture for their event registration. They had registration counts and revenue information available from their CMS and expense and budget information in their accounting software. They could not answer this question: what is the most profitable event per attendee – is it our large conferences or smaller regional events?

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