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Case Study - Sep 11, 2015

Case Study: Association for Financial Professionals AFP

Association Challenge: How can we get customized web analytics reports to our website sponsors? The Association for Financial Professional's London sister company gtnews converted to a new CMS and then needed reporting for their...
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Case Study - Sep 11, 2015

Case Study: Using Data Analytics to Convert Prospects to Members

Association Challenge: How can we identify & encourage ‘customers’ to become members? Our client did not understand the size and demographics (type, sector, etc.) of their prospect base.
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Case Study - Sep 11, 2015

Case Study: Data-Guided Market Analysis for Product, Service, and Pricing Decisions

Challenge: How to set the right price for membership, events, and other products? An association we work with was having difficulty creating a pricing strategy because they didn’t fully understand their market.
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Case Study - Sep 11, 2015

Case Study: Understanding and Optimizing Membership Dues Collection

Association Challenge: Which members are late paying their dues and which members are ‘at risk’? Our client, a trade association, was struggling with dues collections. They were unable to identify those members who were late...
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Case Study - Sep 11, 2015

Case Study: Predicting Event Attendance to Improve Planning & Drive Revenue

Association Challenge:  How can we predict attendance so we can improve event planning and drive revenue? The association's annual conference was its largest source of revenue. They used email campaigns and direct mail to stay in...
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