Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

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Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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Your Association Needs An Analytics Translator

Feb 23, 2018 11:01:58 AM / by Julie Sciullo posted in Analytical Mind, Data Analytics for Associations, Change Management

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If you have a data analytics team or you are in the process of forming one, the analytics translator is a role to consider hiring for. This individual plays a critical role on that team and at your organization. She or he serves as the link between the analytics team and the executive team because this individual takes the information from the data team and translates it on a broader scope, so stakeholders can see how analytics impacts the organization.

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How to Structure Your Association’s Data Analytics Team

Jan 19, 2018 6:37:38 AM / by Debbie King posted in Data Analytics for Associations, Association Analytics

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Having a data analytics team is essential for your organization to move forward with an analytics strategy and to drive a data-guided culture. Before you build your team and identify what roles you should hire and/or fill, you need to determine what your organization’s goals are and how data analytics can help you achieve those goals. It’s also good to recognize what responsibilities need to be created for you to attain those goals.

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5 Areas To Assess Using the DAMM—Data Analytics Maturity Model

Dec 29, 2017 6:13:49 AM / by Debbie King posted in Data Analytics Maturity Model, Data Analytics for Associations

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At ASAE Tech earlier this month, we shared our Data Analytics Maturity Model (DAMM) which is built for associations by association leaders. Designed as an assessment and high-level action plan, DAMM helps staff members identify where their organization is when it comes to taking a data-guided approach to overall strategy.

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Developing Meaningful KPIs to Get More from Data Analytics

Nov 30, 2017 6:06:31 AM / by Debbie King posted in Data Analytics for Associations, Presentation

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As the days grow shorter and end of the year lists start appearing in our feeds, it’s natural to take a retrospective view on the past year and to begin thinking about what we could do differently for 2018 regarding data analytics.

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4 Essentials to Ensure a Successful Customer Journey Analytics Plan

Nov 22, 2017 6:44:05 AM / by Debbie King posted in Data Analytics for Associations

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While the customer journey isn’t a new concept, the science behind customer journey analytics is still relatively new, but is slowly gaining popularity. By 2018, 60% of organizations will be adopting customer journey analytics into their organizational strategy.

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What Data Analytics and the Mona Lisa Have in Common

Nov 3, 2017 6:40:11 AM / by Debbie King posted in Upcoming Events, Data Analytics for Associations

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Surge 2017 Virtual Conference: Embracing the Right Mindset to Take Data Analytics to the Next Level

With so much data available at our fingertips, deciding how to actually use it can easily become overwhelming. While there’s no one secret to leveraging data analytics, those who do embrace an analytical mindset in their association will be able to make evidence-based decisions quickly and confidently.

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6 Surprise Findings to Help Your Association Become Data-Guided

Sep 28, 2017 6:14:35 AM / by Debbie King posted in Data Analytics for Associations, Association Analytics

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Our gut instincts play a role in our decisions - both in our personal and professional life. And more times than not, we can trust our intuition when making decisions. However, in our associations, relying on gut isn't enough to achieve strategic goals and to stay relevant. We also have to be data-guided in our decisions. Both go hand in hand. This is because today we have more decisions to make than ever before, and the pace of change itself is increasing exponentially. It's really just not possible for associations to rely on instinct, politics or tradition in today's world.

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5 Ways to Kickstart Your Association's Business Analytics Projects

Sep 15, 2017 6:27:28 AM / by Debbie King posted in Data Analytics for Associations, Analytics Strategy and Roadmap

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In the blink of an eye, another summer has passed along with ASAE Annual. Last month, the Association Analytics team made their way to Toronto, Canada and as always, it was filled with informative sessions, incredible speakers, and fun conversations. This year’s overarching conference theme, "What Inspires", can be easy to answer for some. For others though, it can be challenging to explain. If you’re an association professional, then chances are your organization’s mission inspires you each day. And your members are the lifeline that keeps your association alive. However, before you can effectively reach your members, you need to examine the data (through analytics projects) to better understand their needs. Then, you can find ways to inspire them to stay engaged with your organization.

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