Association Analytics Blog

Moving the Needle on Member Data at NCACPA

Aug 24, 2017 6:27:13 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Business Intelligence

0 Comments

Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to deliver a presentation entitled, “Moving the Needle on Member Data" at the American Institute of CPAs (AICPA) Annual Conference in Key Biscayne, Florida during July 2017.

Read More

Refreshing Tableau Public Data

Aug 7, 2017 10:58:24 AM / by Tamsen Haught posted in Data Visualization, Data Analytics for Associations, Tableau

0 Comments

Tableau Public is a free tool to share your visualizations with the world.  One question we often here is how do you refresh data for a Tableau Public visualization.  Tableau Public will do an automatic, nightly refresh data of Google Sheets data, no extra work on your side.   However, there is a bit of additional work required in order to automatically refresh your Google Sheets data.  In our example we are pulling data from a AWS Redshift database using Python version 3.6

Read More

DAX the Way - with Power BI

Jul 17, 2017 10:38:32 AM / by Mario Di Giovanni posted in Data Analytics for Associations, Power BI

0 Comments

DAX stands for Data Analysis eXpressions and it is the formula language used in Power BI.  It's similar to Excel formulas and it's an extremely powerful language for creating measures and calculated fields within your Power BI data model.  The downside is that it requires a bit of a learning curve to get up to speed.  There are a lot of great resources out there for learning DAX and to help us along the April release of Power BI Desktop included a preview feature called Quick measures.

Read More

An Approach to Analytics both Hamilton and Jefferson Could Embrace

Jul 5, 2017 5:19:08 PM / by Matt Lesnak posted in data governance, associations, big data, Data Analytics for Associations, analytics, predictive analytics, Reporting tools

0 Comments

Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff.

Read More

How Do I Create an Analytics Strategy & Roadmap for My Association?

Jun 17, 2017 3:28:33 PM / by Debbie King posted in Data Analytics for Associations, analytics, Analytics Strategy and Roadmap, Roadmap, Strategy

0 Comments

When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association.  After all, a strategic roadmap is a plan that defines where an organization is, where it wants to go, and how it will get it there.  However just like the famous quote from Lewis Carroll, "If you don't know where you want to go, any road will lead you there."

Read More

Are you asking the right questions about your email marketing?

May 22, 2017 2:00:07 AM / by Debbie King posted in Data Analytics for Associations

0 Comments

Read More

Introduction to Data Augmentation

May 11, 2017 11:43:32 AM / by Kelly Baker posted in Data Analytics for Associations

0 Comments

What is Data Augmentation?

Data analytics provides a complete understanding of your customers so you can provide better, more relevant products and services. However, the value of analytics is limited without rich data on customer characteristics, interests, purchases, and behaviors.

Read More

Are You Ready for Cloud Analytics?

Mar 30, 2017 4:39:24 PM / by Tori Liu posted in Data Analytics for Associations

0 Comments

Cloud analytics is likely to be one of the biggest analytics trends in 2017. According to a recent survey published by the consulting firm Enterprise Management Associates, cloud analytics was of key importance and an essential part of their analytics strategy for 70% of respondents.

Read More

What Happens When You Have No Data Governance?

Mar 30, 2017 3:40:07 PM / by Tori Liu posted in data governance, Data Analytics for Associations

0 Comments

Association Analytics® CEO Debbie King recently co-presented a webinar on predictive analytics with Abila's Carlos Restrepo. During the webinar, Debbie and Carlos asked the audience of association professionals if they had an effective data governance program. Of the 67 replies, only 12% said their association has a data governance program.

Read More

Output vs. Outcome: Metrics for Email Marketers

Jan 31, 2017 1:38:26 PM / by Tori Liu posted in Data Analytics for Associations, Business Intelligence

0 Comments

Email marketing is a primary way that associations engage with members. With the cost of email marketing systems and staff time, the investment in email marketing can be significant. So how do you measure the success of emails to ensure a return on investment?

Read More

Subscribe to Email Updates

Recent Posts