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Blog Posts

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Data Analytics for Associations - May 22, 2017

Are you asking the right questions about your email marketing?

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Data Analytics for Associations - May 11, 2017

Introduction to Data Augmentation

What is Data Augmentation? Data analytics provides a complete understanding of your customers so you can provide better, more relevant products and services. However, the value of analytics is limited without rich data on...
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Data Analytics for Associations - Mar 30, 2017

Are You Ready for Cloud Analytics?

Cloud analytics is likely to be one of the biggest analytics trends in 2017. According to a recent survey published by the consulting firm Enterprise Management Associates, cloud analytics was of key importance and an essential...
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data governance - Mar 30, 2017

What Happens When You Have No Data Governance?

Association Analytics® CEO Debbie King recently co-presented a webinar on predictive analytics with Abila's Carlos Restrepo. During the webinar, Debbie and Carlos asked the audience of association professionals if they had an...
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Data Analytics for Associations - Jan 31, 2017

Output vs. Outcome: Metrics for Email Marketers

Email marketing is a primary way that associations engage with members. With the cost of email marketing systems and staff time, the investment in email marketing can be significant. So how do you measure the success of emails to...
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