Association Analytics Blog

5 Data Discovery ProTips To Follow

Dec 15, 2017 6:38:34 AM / by Debbie King posted in Data Discovery

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There are some things to keep in mind when you infuse data discovery throughout your organization. But first, let's take a quick look back.

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What Would Your Members Write in a Postcard to You?

Nov 6, 2016 11:06:47 PM / by Debbie King posted in Data Visualization, Data Discovery, Presentation

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Dear Data

Have you ever heard of a book titled Dear Data? I first learned about it from an article in Wired magazine.  The book is not a story, but rather a collection of postcards written between two information designers who communicated in data.

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How to Determine What Data to Combine

Oct 3, 2016 7:02:36 PM / by Jasmin Ritchie posted in data mining, Data Visualization, associations, data discovery, Data Discovery, analytics

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There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine?

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The Power of Combining Data from Multiple Sources

Aug 18, 2016 11:31:19 AM / by Jasmin Ritchie posted in Data Visualization, Data Analytics for Associations, Data Discovery

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Super Charge Your Data

Combining or blending data happens when you connect two or more different data sources. Combining sources from multiple data sources reminds me of one of my son’s favorite shows, Power Rangers. While each one is committed to fighting evil, each Ranger has a unique skill and weapon. When their enemy is too great to handle individually, they combine their unique powers to create a Megazord. A well designed data mart is the ultimate Megazord that can battle the evilness of fragmented information.

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Don’t Be Afraid to Ask ‘What If?’

Jul 18, 2016 11:01:52 PM / by Matt Lesnak posted in Data Visualization, Data Discovery, Predictive Analytics, Association Analytics

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The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how Predictive Analytics can provide valuable insight into your association business, but how can you move towards Prescriptive Analytics to answer ‘how can we make it happen?’ One way to get there is through "What-if" Analysis.

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Derby Curse or Myth? Using Data to Challenge Instinct and Assumptions

Jul 11, 2016 5:20:01 PM / by Debbie King posted in Data Analytics for Associations, Data Discovery

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The Major League Baseball All-Star festivities kick off tonight with the home run derby, where the leading power hitters face off to see who can hit the most home runs in a three round contest. Like most sports all-star events, the derby struggles to maintain relevance and TV ratings, but there is no shortage of interest in the so-called Home Run Derby CurseThe debate on whether the curse is fact or fiction is a fun example of the importance of using data to challenge assumptions.

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Our Favorite Public Data Sources

May 30, 2016 2:49:23 PM / by Matt Lesnak posted in Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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We've demonstrated the importance of both leveraging the data that your association already has along with extending beyond the walls of your organizations to understand customer journeys.  Incorporating publicly available data provides many creative opportunities to further create association analytics to drive data-guided decisions.

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How to Harness the Power of Recommendation

Apr 18, 2016 5:27:56 PM / by Matt Lesnak posted in data mining, R, Data Analytics for Associations, Data Discovery, Member Engagement, Predictive Analytics, Association Analytics

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Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests.

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How Analyzing Social Media is Like Walking Across Bridges

Feb 29, 2016 5:00:20 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Association Analytics, Business Intelligence

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How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.

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Find the Business in Your Data

Jan 11, 2016 11:00:00 AM / by Debbie King posted in Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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Recently I read the phrase, "find the business in your data."  For years I have been saying, "your data is telling a story, and once you understand the story, you can change the ending." Both ideas are similar and powerful: hidden within your data are the stories about what business your association should be in!  So often association business models are based on what we think our members and customers want, or what they said they wanted on a survey.  But we know that what people say is not the same as what they do.

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