Association Analytics Blog

Enabling the Analytic Workflow

Dec 7, 2015 11:39:14 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Tableau, Association Analytics, Business Intelligence

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Just as associations have a treasure of diverse data waiting to have a conversation, Tableau offers a variety of options for interacting with your organization’s data to enable association analytics.

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How Association Leaders Make Good Decisions

Oct 19, 2015 9:06:53 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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Hal Varian, Google's Chief Economist, is quoted as saying, "The ability to understand, visualize, and communicate data will be the most important skill in the next decade."

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When is my Association Ready for Analytics?

Jul 13, 2015 6:00:47 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Data Discovery, Association Analytics, Business Intelligence

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Often we hear from associations who know they should be doing more with data - they know that decisions based on data are almost always better decisions, but they don't know where to begin.  Every day we hear in the news about how data is being used in medicine, government and business, but the question we hear most often is, "Is this the right time for us?  Can we afford this?"

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Harness Google Trends for Your Association

Jun 29, 2015 6:00:31 AM / by Debbie King posted in Data Discovery, Association Analytics, Business Intelligence

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Some time ago I discovered an educational (and addictive) web site that is worth writing about because it can help you elevate your association and spread its mission.  The web site is called Google Trends.  Google's definition of the site is, “Google Trends is a public web facility of Google Inc., based on Google Search that shows how often a particular search-term is entered relative to the total search-volume across various regions of the world, and in various languages.”  What Google is doing is exposing their massive collection of data to let you see clearly what is important across the globe and presented it in a visually appealing way.  Here are a few ideas about how you can leverage this for your association.

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Focus on What Matters - Applies to Association Analytics Too!

Mar 30, 2015 7:44:58 AM / by Debbie King posted in Data Analytics for Associations, Data Discovery, Predictive Analytics, Business Intelligence

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ASAE's recent publication, Focus on What Matters outlines a 3-step framework for selecting and sunsetting association programs, products, and services.  What is fascinating to me is how closely this process parallels aspects of the decisions we make when we undertake an association analytics initiative.  The author, Mariah Burton Nelson, describes the need to take a strategic, disciplined, data-informed approach to focus on what really matters.

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The Road to Data Guided Decisions

Mar 23, 2015 6:00:53 AM / by Debbie King posted in Data Analytics for Associations, Data Discovery, Business Intelligence

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In film and literature, roads or paths are often symbols of a character’s journey, usually in search of something, maybe enlightenment, love, identity or knowledge.  In business we start with roadmaps to develop a product or implement a strategic objective, keeping a close eye on the critical path along the way.

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How to be a Leader in Association Analytics

Mar 2, 2015 6:19:26 AM / by Debbie King posted in Data Analytics for Associations, Data Discovery, Business Intelligence

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According to Gartner's 2015 Magic Quadrant for Business Intelligence and Analytics Platforms (2/23/15), a key aspect of being a leader in the field of analytics is enabling business staff to perform interactive data analysis without requiring them to have IT or data science skills.  This is one of the reasons that for the 3rd year in a row, Gartner has positioned Tableau in the leader quadrant:

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Do You Know Where Your Association’s Treasure Chest Is?

Jan 25, 2015 8:20:29 PM / by Debbie King posted in Data Discovery, Association Analytics, Business Intelligence

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Well, do you?  Every association has a treasure chest – of data.  It contains information about your customers (members, nonmembers and prospects), their interests, and activities too.  That’s right, your AMS or CRM system.  It is so important to your organization you might refer to it as a different name, like "the database" or the "membership system" but your Association Management System (AMS) or Customer Relationship Management (CRM) system is a goldmine. Great, found it, now what? If your association is using one of the most common systems, then it likely has a Microsoft SQL Server foundation for storing data and is designed to be a transactional database, or OLTP.  The acronym stands for Online Transaction Processing and it describes an architecture for database design that is structured to handle the many, simultaneous database "reads" and "writes" that happen on a daily basis.  For example, signing up a new member or paying for a downloadable publication are examples of two "writes" which were likely preceded by multiple "reads".

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The Story in your Association's Data

Jan 19, 2015 8:08:37 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Business Intelligence

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Did you know that a 2% increase in retention has the same effect as decreasing costs by 10%  and the most effective way to increase retention is to increase customer engagement.  I use the word “customer” instead of member because nonmembers engage with us as well.

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Liberate your Data! Data Discovery Benefits Every Association

Aug 11, 2014 8:09:10 AM / by Jasmin Ritchie posted in Data Visualization, Data Discovery

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The freedom to explore your association’s data is at your fingertips with an intuitive, interactive and visual data discovery tool. Each person within your association can reach a new level of understanding and excitement about data! Going from static reports to dynamic and robust visualizations is not just a developmental feat, it is part of a cultural shift. Conversations that used to start with “How many people are coming to conference?” can evolve into “I noticed that our level 2 registrations aren’t trending as well as last year.” By encouraging this kind of thinking, your staff can begin to share their observations and make changes which enable your association to become faster and more responsive to your customers’ needs. This ability for anyone to explore data and draw meaning from it is called data discovery.  At data-guided associations, all levels of staff can look at their data, uncover the often hidden meanings, and translate that into actionable insight. Here are a few ideas to make data discovery a norm for your staff.

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