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Blog Posts

3 min read
Data Visualization - Dec 7, 2015

Enabling the Analytic Workflow

Just as associations have a treasure of diverse data waiting to have a conversation, Tableau offers a variety of options for interacting with your organization’s data to enable association analytics.
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3 min read
Data Visualization - Oct 19, 2015

How Association Leaders Make Good Decisions

Hal Varian, Google's Chief Economist, is quoted as saying, "The ability to understand, visualize, and communicate data will be the most important skill in the next decade."
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2 min read
Data Visualization - Jul 13, 2015

When is my Association Ready for Analytics?

Often we hear from associations who know they should be doing more with data - they know that decisions based on data are almost always better decisions, but they don't know where to begin.  Every day we hear in the news about...
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3 min read
Data Discovery - Jun 29, 2015

Harness Google Trends for Your Association

Some time ago I discovered an educational (and addictive) web site that is worth writing about because it can help you elevate your association and spread its mission.  The web site is called Google Trends.  Google's...
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3 min read
Data Analytics for Associations - Mar 30, 2015

Focus on What Matters - Applies to Association Analytics Too!

ASAE's recent publication, Focus on What Matters outlines a 3-step framework for selecting and sunsetting association programs, products, and services.  What is fascinating to me is how closely this process parallels aspects...
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