Association Analytics Blog

Data is an Asset

Feb 11, 2013 8:00:05 AM / by Debbie King posted in data governance, data mining, Data Quality Management, associations, big data, data integrity, data quality management, Business Intelligence

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Data is one of the most important assets an association has because it defines each association’s uniqueness. You have data on members and prospects, their interests and purchases, your events, speakers, your content, social media, press, your staff, budget, strategic plan, and much more. But is your data accurate and are you using it fully? Your data is an asset and should be carefully cultivated, managed and refined into information which will allow you to better serve your community and ensure you remain viable in today’s competitive landscape.

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