Association Analytics Blog

How to Determine What Data to Combine

Oct 3, 2016 7:02:36 PM / by Jasmin Ritchie posted in data mining, Data Visualization, associations, data discovery, Data Discovery, analytics

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There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine?

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How Your Association Can Implement Propensity Modeling

Aug 29, 2016 10:59:52 PM / by Matt Lesnak posted in data mining, Data Analytics for Associations, Predictive Analytics, Association Analytics

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Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We'll now dig into some of the technical detail and steps to implement Propensity Modeling.

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How to Harness the Power of Recommendation

Apr 18, 2016 5:27:56 PM / by Matt Lesnak posted in data mining, R, Data Analytics for Associations, Data Discovery, Member Engagement, Predictive Analytics, Association Analytics

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Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests.

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Mind Your Ps and Qs, But Be Sure to Consider R

Aug 3, 2015 6:00:43 AM / by Matt Lesnak posted in data mining, Data Analytics for Associations, Predictive Analytics, Business Intelligence

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The analytics cycle described by Gartner depicts moving beyond descriptive analytics towards analytics that answer questions of "why did it happen?", "what will happen?", and "how can we make it happen?" Value and difficulty both increase throughout this natural progression.

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Introduction to Data Mining for Associations

Feb 9, 2015 8:02:44 AM / by Tamsen Haught posted in data mining, Business Intelligence

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The TV show, Parks and Recreation, recently had an episode where a huge tech company used data mining to the extreme-- knowing what would be the perfect present for every person in the town. In the episode it caused a huge stir due to privacy concerns. And I am sure most of you remember the incident where Target predicted a girl’s pregnancy before her family even knew. Although data mining is getting a bad rap lately, when done in a way that respects the privacy of your customers, it can provide valuable information for your association.

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Data is an Asset

Feb 11, 2013 8:00:05 AM / by Debbie King posted in data governance, data mining, Data Quality Management, associations, big data, data integrity, data quality management, Business Intelligence

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Data is one of the most important assets an association has because it defines each association’s uniqueness. You have data on members and prospects, their interests and purchases, your events, speakers, your content, social media, press, your staff, budget, strategic plan, and much more. But is your data accurate and are you using it fully? Your data is an asset and should be carefully cultivated, managed and refined into information which will allow you to better serve your community and ensure you remain viable in today’s competitive landscape.

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Agile Business Intelligence

Nov 21, 2012 1:30:26 PM / by Debbie King posted in artificial intelligence, data mining, Agile, big data, data visualization, Business Intelligence, business intelligence, cluster analysis, predictive analytics

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Business Intelligence (BI) projects that incorporate key aspects of Agile processes dramatically increase the probability of a successful outcome. 

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