Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

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Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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4 Ways Data Visualization Drives Change

Dec 8, 2017 6:19:46 AM / by Debbie King posted in Data Visualization

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Data visualization amplifies your data storyThink of the elements that make up a strong and compelling story. They contain a tantalizing plot, well-developed characters, a climax, and satisfying conclusion. You read books or watch movies that keep you captivated from start to finish and leave you wanting more.

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Custom Visuals in Power BI

Oct 25, 2017 6:44:29 AM / by Tamsen Haught posted in Data Visualization, Power BI

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Out of the box, Power BI gives you access to many common data visualizations. Sometimes the basic charts don’t get you to where you need to go. Luckily, Microsoft and the Power BI community created custom visualizations that will be available to you. I am going to give you a quick primer on how to access those and then let you know what my favorite visualizations are.

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Moving the Needle on Member Data at NCACPA

Aug 24, 2017 6:27:13 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Business Intelligence

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Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to deliver a presentation entitled, “Moving the Needle on Member Data" at the American Institute of CPAs (AICPA) Annual Conference in Key Biscayne, Florida during July 2017.

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Refreshing Tableau Public Data

Aug 7, 2017 10:58:24 AM / by Tamsen Haught posted in Data Visualization, Data Analytics for Associations, Tableau

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Tableau Public is a free tool to share your visualizations with the world.  One question we often here is how do you refresh data for a Tableau Public visualization.  Tableau Public will do an automatic, nightly refresh data of Google Sheets data, no extra work on your side.   However, there is a bit of additional work required in order to automatically refresh your Google Sheets data.  In our example we are pulling data from a AWS Redshift database using Python version 3.6

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How To Choose the Right Visualization

Jun 25, 2017 6:45:26 PM / by Mario Di Giovanni posted in Data Visualization, Power BI

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Creating a report or dashboard in Power BI is quite easy.  A few mouse gestures and a couple of clicks and voila, we have a report!

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Power BI vs Tableau

Jun 13, 2017 1:53:38 PM / by Debbie King posted in Data Visualization, Power BI, Tableau

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I am often asked, “Which tool is better: Power BI or Tableau?”

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Workbook Performance Recording – Tableau Server

Feb 13, 2017 7:59:06 PM / by Debbie King posted in Data Visualization, Tableau, Business Intelligence

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The first and most important rule about making workbooks more efficient is to understand that if it loads slowly in Desktop on your computer, then it will be slow on the server too once it is published. Desktop and server each have their own way to enable, record, and analyze performance. The focus here is on performance recording for workbooks published to Tableau Server.

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Storytelling with Data

Nov 21, 2016 5:09:20 PM / by Jasmin Ritchie posted in Data Visualization, Presentation

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I recently had the opportunity to attend a workshop called Storytelling with Data by Cole Nussbaumer Knaflic. Instead of focusing on data analytics tools, the workshop focused on using data as part of the storytelling process. We reviewed the fundamentals of data visualization and how to communicate effectively with data.

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