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Blog Posts

5 min read
Data Visualization - Aug 16, 2018

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

  ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among...
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4 min read
Data Visualization - Aug 14, 2018

Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across...
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4 min read
Data Visualization - Dec 8, 2017

4 Ways Data Visualization Drives Change

Data visualization amplifies your data story. Think of the elements that make up a strong and compelling story. They contain a tantalizing plot, well-developed characters, a climax, and satisfying conclusion. You read books or...
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2 min read
Data Visualization - Oct 25, 2017

Custom Visuals in Power BI

Out of the box, Power BI gives you access to many common data visualizations. Sometimes the basic charts don’t get you to where you need to go. Luckily, Microsoft and the Power BI community created custom visualizations that...
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2 min read
Data Visualization - Aug 24, 2017

Moving the Needle on Member Data at NCACPA

Nikki Vann, CPA, is the Director of Finance & Administration at the North Carolina Association of CPAs (NCACPA).  She, along with Jennifer Rowell, Director of Member Engagement (also from the NCACPA) and I were honored to...
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