Association Analytics Blog

What Would Your Members Write in a Postcard to You?

Nov 6, 2016 11:06:47 PM / by Debbie King posted in Data Visualization, Data Discovery, Presentation

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Dear Data

Have you ever heard of a book titled Dear Data? I first learned about it from an article in Wired magazine.  The book is not a story, but rather a collection of postcards written between two information designers who communicated in data.

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A Detailed Explanation of Level of Detail Calculations

Oct 18, 2016 10:11:20 PM / by Tamsen Haught posted in Data Visualization, Business Intelligence

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Level of detail expressions (which are sometimes also referred to as "LOD Expressions" or "LOD Calculations") are an advanced analytics feature in Tableau. LOD Expressions are useful for cohort analysis or looking at averages or totals across segements.

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How to Determine What Data to Combine

Oct 3, 2016 7:02:36 PM / by Jasmin Ritchie posted in data mining, Data Visualization, associations, data discovery, Data Discovery, analytics

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There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers, events, and activities. But how do you know what data to combine?

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Everything You Need to Know About Tableau 10

Aug 18, 2016 12:09:10 PM / by Tori Liu posted in Data Visualization, Tableau

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This week, Tableau released Tableau 10 - the latest version of their business intelligence software. Here's everything you need to know about Tableau 10.

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The Power of Combining Data from Multiple Sources

Aug 18, 2016 11:31:19 AM / by Jasmin Ritchie posted in Data Visualization, Data Analytics for Associations, Data Discovery

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Super Charge Your Data

Combining or blending data happens when you connect two or more different data sources. Combining sources from multiple data sources reminds me of one of my son’s favorite shows, Power Rangers. While each one is committed to fighting evil, each Ranger has a unique skill and weapon. When their enemy is too great to handle individually, they combine their unique powers to create a Megazord. A well designed data mart is the ultimate Megazord that can battle the evilness of fragmented information.

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Don’t Be Afraid to Ask ‘What If?’

Jul 18, 2016 11:01:52 PM / by Matt Lesnak posted in Data Visualization, Data Discovery, Predictive Analytics, Association Analytics

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The oft-cited Gartner image depicting an analytics maturity model shows different forms of analytics that associations can use to understand customers and make decisions with confidence. We’ve previously discussed how Predictive Analytics can provide valuable insight into your association business, but how can you move towards Prescriptive Analytics to answer ‘how can we make it happen?’ One way to get there is through "What-if" Analysis.

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Data Visualizations: Super Highway from the Eye to the Brain

May 9, 2016 12:33:35 PM / by Jasmin Ritchie posted in Data Visualization, Business Intelligence

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Did you know that approximately 70% of the body’s sense receptors reside in the eye? Of all 5 senses, vision stands out dramatically as our primary and most powerful channel of input from the world around us! Not only that, but apparently, “the eye and visual cortex of the brain form a massively parallel processor that provides the highest-bandwidth channel into human cognitive centers.”* I envision a super highway from the eye to the brain. This helps explain why data visualization is so powerful.

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Tableau 9.3: Smarter Version Control and Better Use of Color

Mar 28, 2016 2:49:34 PM / by Jasmin Ritchie posted in Data Visualization, Tableau, Business Intelligence

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Tableau 9.3 was released last week and has several exciting new features. These are a few of my favorites.

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How Analyzing Social Media is Like Walking Across Bridges

Feb 29, 2016 5:00:20 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Association Analytics, Business Intelligence

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How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.

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How to Find the 'WOW!' Factor in Visualizations

Jan 25, 2016 5:00:09 AM / by Debbie King posted in Data Visualization, Tableau, Business Intelligence

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When I review a new visualization, I’m always thinking it doesn’t have any wow factor. Here is a perfect example of something that gives an initial impression of WOW, but upon further review takes a lot of effort to understand.

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