Association Analytics Blog

What is the Best Way for an Association or Nonprofit to Analyze Data?

Jul 15, 2013 10:48:23 AM / by Debbie King posted in Data Visualization, Data Discovery, Business Intelligence, Google Analytics

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Leveraging Google Analytics for Nonprofits and Trade Associations

Jun 17, 2013 6:01:22 PM / by Debbie King posted in Business Intelligence, Google Analytics

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What Can Google Analytics Do for Nonprofits and Trade Associations?

To the non-technical, the term analytics can be intimidating. It is simultaneously amorphous while implying abundant pain due to numerically-induced face palming. But really, analytics can be accessible even to the uninitiated. Case in point: Google Analytics. Google Analytics (GA) is a powerful tool that is transforming the way customer relationships are managed online. In the association world, this translates into understanding how members and prospects interact with your online content. Understanding that has enormous implications and allows analysts to draw upon a wealth of information that would otherwise go to waste.

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