Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

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Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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DSK Wins 2012 Avectra "Outstanding Partner of the Year"

Apr 11, 2012 2:16:55 PM / by Debbie King posted in innovation, Business Intelligence

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DSK Solutions, Inc. is the only company to win this prestigious award three times during the eight years the award has been bestowed. The award recognizes the partner that demonstrates outstanding customer service, solutions innovation, deployment and optimization of netFORUM.

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