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Blog Posts

5 min read
Data Visualization - Aug 16, 2018

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

  ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among...
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4 min read
Data Visualization - Aug 14, 2018

Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across...
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1 min read
Member Engagement - Feb 27, 2017

How to Get the Most Out of Your Website Analytics

An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don't care about, and how they find information. By...
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2 min read
Member Engagement - Nov 14, 2016

Customer Experience is about the Journey

The constantly growing number of choices for customers mean many aspects of our products and services are in danger of becoming commoditized, but customer experience is not one of them.
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3 min read
Member Engagement - Aug 22, 2016

Using Propensity Modeling to Drive Revenue and Increase Engagement

At the 2016 ASAE Annual Meeting & Expo, Gwen Fortune-Blakely (Enterprise-wide Marketing Director) and Leslie Katz ( Marketing Director) with the American Speech-Language-Hearing Association (ASHA) presented an amazing session...
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