Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

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Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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How to Get the Most Out of Your Website Analytics

Feb 27, 2017 5:16:59 PM / by Tori Liu posted in Member Engagement, Google Analytics

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An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don't care about, and how they find information. By analyzing this data with website analytics, you can help your association provide valuable, engaging customer experiences.

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Customer Experience is about the Journey

Nov 13, 2016 11:28:37 PM / by Debbie King posted in Member Engagement, Business Intelligence

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The constantly growing number of choices for customers mean many aspects of our products and services are in danger of becoming commoditized, but customer experience is not one of them.

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Using Propensity Modeling to Drive Revenue and Increase Engagement

Aug 22, 2016 8:53:19 AM / by Tamsen Haught posted in Member Engagement, Predictive Analytics

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At the 2016 ASAE Annual Meeting & Expo, Gwen Fortune-Blakely (Enterprise-wide Marketing Director) and Leslie Katz ( Marketing Director) with the American Speech-Language-Hearing Association (ASHA) presented an amazing session on how ASHA is using propensity modeling to move people up the continuum of engagement to drive revenue and membership. Here's a quick overview of what you need to know about propensity modeling and how it can help your association.

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How to Harness the Power of Recommendation

Apr 18, 2016 5:27:56 PM / by Matt Lesnak posted in data mining, R, Data Analytics for Associations, Data Discovery, Member Engagement, Predictive Analytics, Association Analytics

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Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is collected with surveys and online profiles. Additionally, actions uncover hidden patterns that can be used to build a recommendation system to guide customers toward other interests.

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How Analyzing Social Media is Like Walking Across Bridges

Feb 29, 2016 5:00:20 AM / by Matt Lesnak posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Association Analytics, Business Intelligence

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How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.

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Advancing Trust in the Charitable Sector

Jun 22, 2015 8:40:00 AM / by Matt Lesnak posted in Member Engagement, Change Management

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I recently had the opportunity to attend a fascinating international conference on building donor trust, jointly presented by the BBB Wise Giving Alliance and the International Committee of Fundraising Organizations (ICFO).

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The Story in your Association's Data

Jan 19, 2015 8:08:37 AM / by Debbie King posted in Data Visualization, Data Analytics for Associations, Data Discovery, Member Engagement, Business Intelligence

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Did you know that a 2% increase in retention has the same effect as decreasing costs by 10%  and the most effective way to increase retention is to increase customer engagement.  I use the word “customer” instead of member because nonmembers engage with us as well.

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Psychographics vs. Demographics: Using Data to Build Association Relationships?

Nov 17, 2014 8:19:44 AM / by Jasmin Ritchie posted in Member Engagement, Association Analytics

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Most of our clients are interested in identifying the characteristics of members who are profitable and engaged and those that are not. But how do you identify and attract new people and organizations that have the propensity to be engaged? View your current audience the way a marketer would, using demographic data and psychographic information.

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