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Blog Posts

2 min read
data mining - Apr 18, 2016

How to Harness the Power of Recommendation

Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is...
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2 min read
Data Visualization - Feb 29, 2016

How Analyzing Social Media is Like Walking Across Bridges

How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.
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5 min read
Member Engagement - Jun 22, 2015

Advancing Trust in the Charitable Sector

I recently had the opportunity to attend a fascinating international conference on building donor trust, jointly presented by the BBB Wise Giving Alliance and the International Committee of Fundraising Organizations (ICFO).
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3 min read
Data Visualization - Jan 19, 2015

The Story in your Association's Data

Did you know that a 2% increase in retention has the same effect as decreasing costs by 10%  and the most effective way to increase retention is to increase customer engagement.  I use the word “customer” instead of member...
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2 min read
Member Engagement - Nov 17, 2014

Psychographics vs. Demographics: Using Data to Build Association Relationships?

Most of our clients are interested in identifying the characteristics of members who are profitable and engaged and those that are not. But how do you identify and attract new people and organizations that have the propensity...
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