Association Analytics Blog

Member Engagement: The Most Important Metric for Associations

Jul 7, 2014 8:00:06 AM / by Jasmin Ritchie posted in Member Engagement, Business Intelligence


We want to improve our member engagement! How many members are engaged? How much more likely are engaged members to renew? Who isn’t engaged and should be? These are common questions our clients ask us when starting a business intelligence initiative. A survey report released by the accounting firm Tate & Tryon, titled “Membership Metrics: A Review of Current and Best Practices”, describes member engagement as the metric that is the least calculated yet also perceived as the most critical by association executives. The reality is that many associations are desperate to measure overall member engagement but are struggling to figure out how exactly to do it. The answer is use data!! Sure, data analytics is the solution, but how do you get there? Here are the challenges most of our clients face and how to overcome them:

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