Happy 4th of July! What a great time to think about data independence, democratization, and governance for your association. In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff.
Data-guided decisions permeate our everyday lives as individuals, but how can you harness that power for your association and your members? The field of data analytics and big data is exploding with opportunity. Businesses are encroaching on the areas that used to be the private domain of associations – content, networking, events, etc. – because they are employing the power of analytics. But now, the process and tools needed to analyze and interpret data are much less expensive and easier to use than before. Are you ready to have a conversation with your data? Each level of business intelligence has a unique language to make your data speak!
Although the term "Business Intelligence" is so overused that it is almost meaningless, what is important to know is that advances in data science and analytics are affecting everyone - every day. Tableau outlines important trends in this field for 2013. What do these trends mean to your association?
It’s been said that a picture is worth a thousand numbers and there is hard science to back this up. The human brain processes images 3X faster than text, and our brains excel at the task of subtle pattern detection, and interpretation of meaning. The visual system is extremely powerful – we process the visual field at once, and we can spot trends and outliers very quickly.