Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

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Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

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The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

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An Approach to Analytics both Hamilton and Jefferson Could Embrace

Jul 5, 2017 5:19:08 PM / by Matt Lesnak posted in data governance, associations, big data, Data Analytics for Associations, analytics, predictive analytics, Reporting tools

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Happy 4th of July!  What a great time to think about data independence, democratization, and governance for your association.  In this post we’ll talk about the balance between the central management of data by IT and data directly managed by association staff.

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Association Data Visualization: 5 Steps You Need to Know

Mar 31, 2013 11:08:21 AM / by Debbie King posted in Data Quality Management, associations, data visualization, Business Intelligence, business intelligence, Reporting tools

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5 Steps to Visualize Association Data

Big Data, business intelligence, analytics…..these terms have been buzz words headlining most association conferences this past year. When DSK presented at the ASAE Tech Conference last December, 80% of respondents to our straw poll noted their #1 question was “How do I get started with BI?” DSK has defined 5 Steps that form a framework for analytics and business intelligence initiatives for associations:

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DSK BI Solution for AFP Wins 2013 AUDC Innovation Award

Mar 22, 2013 1:14:17 PM / by Debbie King posted in Data Visualization, associations, AUDC 2013, big data, Dashboards, data visualization, BI, Business Intelligence, business intelligence, Company Announcements, Reporting tools

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DSK Solutions, Inc. received Avectra’s AUDC 2013 Innovation Award for an outstanding business intelligence (BI) project created for the Association for Financial Professionals (AFP). AFP’s sister company gtnews needed to meet contractual obligations for reporting statistics to sponsors.  AFP’s Director of Data Research, Galina Kozachenko, envisioned a BI solution and turned to long time collaborators DSK to execute and enhance the project. DSK created new data marts and developed C# applications to manage the separate data sources. They recommended Tableau software to build dashboards and reports with superior data visualization capabilities.

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