Association Analytics Blog

How Do I Create an Analytics Strategy & Roadmap for My Association?

Jun 17, 2017 3:28:33 PM / by Debbie King posted in Data Analytics for Associations, analytics, Analytics Strategy and Roadmap, Roadmap, Strategy

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When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association.  After all, a strategic roadmap is a plan that defines where an organization is, where it wants to go, and how it will get it there.  However just like the famous quote from Lewis Carroll, "If you don't know where you want to go, any road will lead you there."

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