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Blog Posts

5 min read
Data Visualization - Aug 16, 2018

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

  ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among...
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4 min read
Data Visualization - Aug 14, 2018

Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across...
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2 min read
Data Analytics for Associations - Jun 17, 2017

How Do I Create an Analytics Strategy & Roadmap for My Association?

When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics...
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