Association Analytics Blog

Data Informs Decisions: ASAE and Association Analytics Aim to Predict Engagement

Aug 16, 2018 5:48:09 PM / by Association Analytics Contributor posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

0 Comments

 

ASAE’s goal was to bring all member engagement data together for cross analysis to build a rich picture of overall engagement and participation. ASAE uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement. ASAE partnered with Association Analytics to integrate all data into a consolidated architecture for analysis. Connecting the Higher Logic community platform, branded as “Collaborate,” is the latest addition to this long-term project.

Both organizations got to work consolidating ASAE’s data from all the different systems. There was preexisting data available using visualizations with Tableau and Power BI. Association Analytics developed an integration with Higher Logic’s Activity Sync to bring community activity data into its data platform, Acumen, in near real time, where it’s linked to member data from ASAE’s multiple systems. Additional data includes community membership and discussion content for text analysis. This will enable future plans to automatically categorize discussions and derive other valuable information.

Read More

Case Study: Analyzing Member Engagement - How ASAE Captured the Unicorn

Aug 14, 2018 1:02:09 PM / by Caitlin Struhs, Higher Logic posted in Data Visualization, Data Analytics for Associations, innovation, Member Engagement, Predictive Analytics, Reporting tools, Strategy

0 Comments

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across systems. There was no clear way to track retention, understand satisfaction, or analyze member engagement.

Read More

How Do I Create an Analytics Strategy & Roadmap for My Association?

Jun 17, 2017 3:28:33 PM / by Debbie King posted in Data Analytics for Associations, analytics, Analytics Strategy and Roadmap, Roadmap, Strategy

0 Comments

When I think about the many reasons an association should create an Analytics Strategy and Roadmap, I am reminded of Stephen Covey's great advice: "Begin with the end in mind".  Business intelligence and analytics implementations deliver the most value when the analytics strategy is connected to the overall strategy of the association.  After all, a strategic roadmap is a plan that defines where an organization is, where it wants to go, and how it will get it there.  However just like the famous quote from Lewis Carroll, "If you don't know where you want to go, any road will lead you there."

Read More

Subscribe to Email Updates

Recent Posts