Blog Posts

2 min read

How My Team is Adapting to Work from Home

Now that everyone has settled in to working from home, I wanted to open a discussion on best practices for working remotely. Specifically, I would love to hear how you are managing a team that is used to being in an office but...
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4 min read

How Predictive Analytics Increases Customer Lifetime Value

Predictive analytics is one of the most promising technologies for data-driven associations today. This type of advanced analytics can be leveraged to provide real-time insights and predictions for future outcomes. By...
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10 min read

Creating a Data Culture for Your Association in 2020

Over the last decade, associations have embraced digital channels for member engagement and other business transactions. Looking ahead to the next decade, we predict that more associations will make it a priority to develop a...
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7 min read

5 Ways Tracking Learning Tech Can Engage Your Members

Member education has become a necessary offering for many associations, with reportedly 87% of associations offering eLearning solutions.
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5 min read

Building a Business Case for Analytics in Your Association

  Associations have made significant investments in technologies to improve how they do business online. Software is incredibly easy to purchase from hundreds of vendors, and platforms like social media sites are even free for...
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