Blog Posts

The American Society of Association Executives (ASAE) uses multiple systems—AMS, email marketing, and online community, among others—to collect member data, but it couldn’t compare or analyze valuable member activity across...

While many associations are still working to comply with GDPR, the State of California passed a new Consumer Privacy Bill that will have a significant impact on numerous organizations around the world.  Here is what...

Serving up a concise yet comprehensive presentation on how to start shaping your organization’s analytics strategy, I will be taking the stage at PersoniFest in Austin, on Tuesday, April 10th at 9:30 a.m. CST. Co-presenters,...

The Analytic Mindset is a way of thinking poised to revolutionize the way organizations scrutinize their data. Volume of data is one thing, but how you extract value from that data is proving to be much more significant. It...