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Blog Posts

4 min read
Data Discovery - Dec 15, 2017

5 Data Discovery ProTips To Follow

There are some things to keep in mind when you infuse data discovery throughout your organization. But first, let's take a quick look back.
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4 min read
Data Visualization - Dec 8, 2017

4 Ways Data Visualization Drives Change

Data visualization amplifies your data story. Think of the elements that make up a strong and compelling story. They contain a tantalizing plot, well-developed characters, a climax, and satisfying conclusion. You read books or...
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2 min read
Data Analytics for Associations - Nov 30, 2017

Developing Meaningful KPIs to Get More from Data Analytics

As the days grow shorter and end of the year lists start appearing in our feeds, it’s natural to take a retrospective view on the past year and to begin thinking about what we could do differently for 2018 regarding data...
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5 min read
Data Analytics for Associations - Nov 22, 2017

4 Essentials to Ensure a Successful Customer Journey Analytics Plan

While the customer journey isn’t a new concept, the science behind customer journey analytics is still relatively new, but is slowly gaining popularity. By 2018, 60% of organizations will be adopting customer journey analytics...
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3 min read
Data Analytics Maturity Model - Nov 14, 2017

Plotting a Data Analytics Path for the Future Starts with Knowing Where You Are

It’s difficult to imagine planning a trip without knowing what the point of origin is. Whether you’re figuring out your route on Google Maps or searching for airline tickets, the first field you have to fill in is where you’re...
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