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Blog Posts

2 min read
data mining - Apr 18, 2016

How to Harness the Power of Recommendation

Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is...
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2 min read
Data Visualization - Feb 29, 2016

How Analyzing Social Media is Like Walking Across Bridges

How do your customers connect with one another? Social media mixed with a historic mathematical theory can help you find those patterns and bridge gaps.
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4 min read
Association Analytics - Jan 18, 2016

Words with (Association) Friends

Associations define the future through the exploration, analysis, and visualization of data. This generally involves using existing data to consistently describe key business events like event attendance, member engagement,...
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1 min read
Data Analytics for Associations - Jan 11, 2016

Find the Business in Your Data

Recently I read the phrase, "find the business in your data."  For years I have been saying, "your data is telling a story, and once you understand the story, you can change the ending." Both ideas are similar and powerful:...
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1 min read
Data Analytics for Associations - Dec 14, 2015

Association Analytics Network Launches!

The first meeting of the Association Analytics Network, sponsored by DSK Solutions and held at ASAE, 1575 I Street, NW, Washington DC was held on Friday, December 11, 2015, from 10 am – 2 pm.  The focus of the meeting was an open...
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