Blog Posts

2 min read
Data Analytics for Associations - Nov 30, 2017

Developing Meaningful KPIs to Get More from Data Analytics

As the days grow shorter and end of the year lists start appearing in our feeds, it’s natural to take a retrospective view on the past year and to begin thinking about what we could do differently for 2018 regarding data...
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5 min read
Data Analytics for Associations - Nov 22, 2017

4 Essentials to Ensure a Successful Customer Journey Analytics Plan

While the customer journey isn’t a new concept, the science behind customer journey analytics is still relatively new, but is slowly gaining popularity. By 2018, 60% of organizations will be adopting customer journey analytics...
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3 min read
Upcoming Events - Nov 3, 2017

What Data Analytics and the Mona Lisa Have in Common

Surge 2017 Virtual Conference: Embracing the Right Mindset to Take Data Analytics to the Next Level With so much data available at our fingertips, deciding how to actually use it can easily become overwhelming. While there’s...
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4 min read
Data Analytics for Associations - Sep 28, 2017

6 Surprise Findings to Help Your Association Become Data-Guided

Our gut instincts play a role in our decisions - both in our personal and professional life. And more times than not, we can trust our intuition when making decisions. However, in our associations, relying on gut isn't enough to...
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4 min read
Data Analytics for Associations - Sep 15, 2017

5 Ways to Kickstart Your Association's Business Analytics Projects

In the blink of an eye, another summer has passed along with ASAE Annual. Last month, the Association Analytics team made their way to Toronto, Canada and as always, it was filled with informative sessions, incredible...
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