Blog Posts

2 min read
Data Analytics for Associations - Mar 23, 2015

The Road to Data Guided Decisions

In film and literature, roads or paths are often symbols of a character’s journey, usually in search of something, maybe enlightenment, love, identity or knowledge.  In business we start with roadmaps to develop a product or...
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2 min read
Data Analytics for Associations - Mar 2, 2015

How to be a Leader in Association Analytics

According to Gartner's 2015 Magic Quadrant for Business Intelligence and Analytics Platforms (2/23/15), a key aspect of being a leader in the field of analytics is enabling business staff to perform interactive data analysis...
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Data Discovery - Jan 26, 2015

Do You Know Where Your Association’s Treasure Chest Is?

Well, do you?  Every association has a treasure chest – of data.  It contains information about your customers (members, nonmembers and prospects), their interests, and activities too.  That’s right, your AMS or CRM system. ...
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3 min read
Data Visualization - Jan 19, 2015

The Story in your Association's Data

Did you know that a 2% increase in retention has the same effect as decreasing costs by 10%  and the most effective way to increase retention is to increase customer engagement.  I use the word “customer” instead of member...
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2 min read
Data Visualization - Aug 11, 2014

Liberate your Data! Data Discovery Benefits Every Association

The freedom to explore your association’s data is at your fingertips with an intuitive, interactive and visual data discovery tool. Each person within your association can reach a new level of understanding and excitement...
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