Blog Posts

There is a lot of value in combining data from one business area with data from another business area. Similar to a jigsaw puzzle, when we combine data sets and put the pieces together, we get a complete picture of customers,...

Last week, we introduced you to Propensity Modeling and how it can help your association make data-guided decisions while providing great value to your customers. We'll now dig into some of the technical detail and steps to...

Taking a customer-focused approach to data analytics helps provide optimal value, enhance engagement and understand the overall customer journey. Individuals' actions provide valuable information that goes further than what is...

The analytics cycle described by Gartner depicts moving beyond descriptive analytics towards analytics that answer questions of "why did it happen?", "what will happen?", and "how can we make it happen?" Value and difficulty...

The TV show, Parks and Recreation, recently had an episode where a huge tech company used data mining to the extreme-- knowing what would be the perfect present for every person in the town. In the episode it caused a huge...