Blog Posts

1 min read
Member Engagement - Feb 27, 2017

How to Get the Most Out of Your Website Analytics

An association website provides invaluable data and information on what your customers (i.e., members, prospective members, nonmembers, and the public) care about, what they don't care about, and how they find information. By...
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2 min read
Business Intelligence - Jun 12, 2016

Take Action: Using Web Analytics for Marketing Automation

This week we’re wrapping up work with a client that focused on using data analytics to facilitate marketing automation based on web traffic. For example, the client wanted to message only to a group of members who visited a...
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Data Analytics for Associations - Dec 29, 2014

Looking Back and Forward with Association Analytics

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Association Analytics - Sep 8, 2014

3 ways Associations use Google Analytics

A short time ago Tableau Software released a whitepaper entitled “5 Tips to Get More from Google Analytics,” and although it was full of valuable information, three tips stood out.  The three in this post require that your...
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2 min read
Business Intelligence - Jun 9, 2014

Building Your Association’s Data Mart with the Google Analytics API

Google Analytics is a free tracking tool you can integrate with your web site to log the clicks and behavior of visitors on your association’s web sites.  Google Analytics provides many online reporting features for data...
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